Securing investment opportunities has become quite competitive with the states and cities. Every government is striving to create an awareness of its resources and opportunities to attract meaningful investment. This is done by propagating promotions and adverts mostly targeted at specific industries. There is a need to stand out from the rest in this race, but this might be a difficult achievement without the right strategies.
Agencies tasked with propagating investment opportunities should understand the effective ways to respond to the evolving markets where the emerging markets are bringing in more investments and the increasing need to enhance the positive sides of the various investments moves like mergers and acquisitions. Also, these changes have brought about an increase in the operational costs required by these agencies to achieve their goals.